Marketing Partnerships
Marketing
Partnerships - "The Concept"
Auto racing now reigns as the sport watched and followed by the greatest number of fans. During the 1980's, auto racing was transformed into a big business enterprise. Today hundreds of millions of dollars are invested into the high-profile sport of auto racing to reach the greatest number of spectators and consumers. Cars display flamboyant designs, advertising the products and services of their sponsors. Millions of viewers follow the sport in person, on television, and in print. The business community has been quick to participate in the marketing ventures, recognizing the benefits gained through this medium.
Interested in becoming a
Marketing Partner?
Please contact us at
Thomas.Blam@franzblamracing.com
or phone us at (770) 939-6100. We would be happy to
discuss the opportunities with you.
Marketing
Partnerships - "The Rewards"
- North America is a large, affluent automotive market
- Racing is one of the largest and fastest growing spectator sports
- 100 million Americans are interested in motorsports (SRI)
- Racing has an international following: TV - 1.2 billion households in 187 countries (CART)
- Paid attendance has increased 150% since 1990 (SRI)
- Race fans are the most loyal of all sports fans; 72% of fans would buy brands that support racing versus those brands that do not
- Television coverage of racing continues to increase yearly
- More and more Fortune 1000 companies find that sponsoring motorsports provides an excellent return on promotion dollars
- Unlimited promotional opportunity for individual team sponsors